Marketing Strategy call
Marketing Strategy Call
Call details
What we'd like to talk about
We want to discuss a new business model for the parent audience.
We need help deciding if we should continue serving all of the audiences we do, in the way that we do it.
Additional context
While we have been in existence since 2006, we are embarking on a major facelift in both programming and branding of our online mental health magazine and our virtual expressive writing program for young adults. We serve two audiences: everyone who reads our blog and the writers who create the content.
We are currently evaluating branding for our online blog in order to grow readership.
We host an expressive writing program each season with young adults with mental health issues (which also populates the content on the blog), but we need help with a new sustainable business model for this portion of the equation.
Finally, we also have a significant parent audience, whom we are not doing much with (yet).
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Our mission
Anxiety In Teens' Mission: helping youth with mental health issues & their families get information, inspiration and community through online presence and offline events featuring education, refuge and connection.
Our vision: Comfort and certainty at every young adults' fingertips.
What we do
Anxiety In Teens has developed a virtual learning through service program for young adults struggling with mental illness across the country, allowing them become peer specialists and share their life experiences with one another through the nonprofit's popular online blog, AnxietyInTeens.org.
Testimonials
Really enjoyed my time speaking with Keren, she brought some great ideas and helped talk through some we were contemplating! Looking forward to working with her again in the future!
(No testimonial has been submitted by Keren)