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Logo Design & Visual Brand Identity

Help Kibebe elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Kibebe
Lilongwe, Malawi
Kibebe
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Kibebe
Lilongwe, Malawi

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Cause
Community & economic development
Skills
Graphic design

Posted February 23rd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo, a facebook page and "our fonts", which should make it easy for you to get started. We also have goos use of canvas, understanding of hex codes, and a good photographer,, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to make more sales - employ more refugee artisans - invest more in the non-profit.

PLEASE NOTE: This is for KIBEBE MALAWI the social business arm of There Is Hope. We are a craft business, please check us out on Facebook. Ensuring that we have the perfect logo, and a clear and consistent graphic presence will make our social business look even more attractive, gain new markets and give us more funds to invest into the non-profit aspects of our organization!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Kibebe
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Causes
Community & economic development Diversity & inclusion Gender equity & justice
Posted by
Florisa M
Florisa M.

Founder and Director of Kibebe

Our mission

We are an eco-inclusive brand that designs and hand-crafts products through ethical practices to provide dignified employment to marginalized communities.

What we do

We believe in the power of social enterprise to eradicate poverty, and we focus on the economic inclusion of the forcibly displaced, and of people supporting a disabled family member in under-resourced rural environments.

We train our artisans in the handcrafting of highly curated, branded accessories, gifts, and decor for the middle- to the upper-income market segment, which we sell in Malawi and overseas.

Testimonials

Read the Impact Story
Karina was ah-mazing. I say this based on her ability to understand our requirements and her talent for making not just a beautiful hand-drawn logo for us, but providing stunning and highly professional brand identity guidelines which are at the same time easy for us to follow and implement with our limited marketing knowledge and tools. I am very thankful and hope to keep in touch with her, and hopefully be able to tap from her talent again in future! Perhaps one day Karina will come to Malawi and visit our project and she can be part of the team on the ground, I would love that!
Florisa M.
Florisa M.

Founder and Director of Kibebe

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Karina)
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