Public Relations Strategy

Earth Law Center
New York, NY, USA
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Earth Law Center
New York, NY, USA

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Posted January 24th

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Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We currently have a press page on the website, which should make it easy for you to get started. We also have a press kit, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to focus on our legal initiatives and supporting our local partners.

The success of our organization depends on broadening our base to get the word out about Earth Law. Without your help, we cannot effectively increase our media coverage. Your skills will empower us to gain more funders, partners and volunteers.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

Earth Law Center
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Our mission

Earth Law Center catalyzes a global movement to rebalance the human-Nature relationship.

We do this by working to make ELC a household name, expanding the body of Earth Law, and providing tools for judges and lawyers to analyze in decisions affecting the natural environment.

What we do

Our continued well being depends on a paradigm shift in law from a human based one to a nature based one so ecological communities can regenerate and thrive.

This includes a wide range of activities from researching and writing part of an amendment being considered by the Oaxaca Parliament for rights of rivers, to Amicus Briefs (12+ submitted since 2018). This includes the first Earth Law textbook in the world, published by Wolters Kluwer as well as Earth Law frameworks for rivers, marine protected areas and communities.

Catchafire volunteers form a core part of ELC's volunteer leaders, and we've completed over 100+ projects. So thank you Catchafire!!!

Testimonials

Corinne provided thoughtful, practical and strategic advice on how to grow our media presence. She delivered ahead of schedule, was responsive and smart about tailoring her recommendations to a small organization like ours. I highly recommend Corinne!
Darlene L.
Darlene L.

Board Director

Public Relations Strategy Project

Darlene was wonderful to work with – very responsive, super organized, and motivated for the organizations goals. Also, the nature of the work was interesting, as the Earth Law Center is doing some really revolutionary work in environmental conservation. All around great, and I would definitely recommend to anyone looking for volunteer opportunities!
Corinne R.
Corinne R.

Volunteer

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