Project

Communication Materials Audit

Environment

By W. Taylor J.

Director of Operations

Posted Jan 23, 2018

This project was

Completed

Apr 24, 2018

Matched with:

Melissa Brumer K.

This project will save us $3,002 , allowing us to Better engage with our constituents and members, allowing us to continue our vital work to protect your health!

What We Need

  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals

Nice To Have

We are looking to receive guidance and feedback from a graphic designer on our visual style guide in terms of what information needs to be included so it can be used by our website designers and printers. Specifically, we would like to learn how to convert digital color codes in HTML to codes for use in print (CMYK and PMS). Someone with knowledge of professional printing processes is a plus.

How This Will Help

PSR's communications and marketing materials have lacked a cohesive visual identity. We feel strongly that by creating and adhering to a visual identity and communications plan, we will be better able to engage our members and constituents, and further our mission.

What We Have In Place

We currently have a draft style guide available which should make it easy for you to get started. We also have a dedicated Communications Manager to assist with the project and the ability to provide any other information you need.

Fun Fact

PSR is the voice of health professionals working to educated the public and policy makers on the threats to human health caused by nuclear weapons and climate change. Our affiliate, ICAN, won the 2017 Nobel Peace Prize!

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of Prep Materials
    • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
    • Volunteer Manager provides relevant strategic documents such as Communications Plan, Marketing Plan, and Brand Messaging (if applicable)
  • Milestone 1: Analysis and Recommendations
    • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone and style to be used
    • Professional and Volunteer Manager agree on the specific set of materials to be reviewed
  • Milestone 2: First Round of Revisions
    • Professional performs initial round of edits to select materials
    • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
  • Milestone 3: Presentation of Deliverables
    • Professional edits all materials according to agreed upon guidelines and goals
    • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
Prerequisites for Professional
  • Expertise in creating and editing communications collateral
  • Excellent writing and editing skills
Prerequisites for Organization
  • Ability to clearly articulate your communications goals and target audiences
  • Existing communication and marketing materials to be reviewed

Our Mission

Physicians for Social Responsibility is guided by the values and expertise of medicine and public health to protect humanity from the gravest threats to health and survival: nuclear weapons, climate change, and toxic pollutants in our environment.

What We Do

PSR is a membership organization with tens of thousand of activists; a third of them are doctors and health professionals. We provide the medical voice to address climate change, toxics in the environment and the prospect of nuclear war by advocating for sustainable energy, a commitment to safe chemicals in our everyday products, and the total elimination of nuclear weapons. Our members put pressure on policymakers, legislators and the Administration to effect change. Our doctors and scientists also interpret studies by leading academics and organizations so that policymakers and the general public can be educated and make good decisions about how to maintain public health.

  • www.psr.org
  • City: Washington, DC, USA
  • Staff Size: 6-25
  • Org age : More than 25 Years
Environment Health & Nutrition
(No testimonial has been submitted by W. Taylor)
(No testimonial has been submitted by Melissa Brumer)