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Logo Design & Visual Brand Identity

Help Access PanAm elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Access PanAm
Jackson, WY, USA
Access PanAm
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Access PanAm
Jackson, WY, USA

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Cause
Environment
Skills
Graphic design

Posted January 15th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • The current logo is on different formats: AI, EPS, PDF, PNG.
How this will help
This project will save us $4,817 , allowing us to This project will save us $1000, allowing us to better communicate and outreach.

Our current logo is very appropriate: it communicates access, conservation and Latin American mountains. It has a vertical layout and we would love to have a horizontal version of it. We also need to have different colors and transparent background. Having different versions will allow us to improve our graphic materials and thus have better outreach.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Access PanAm
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Causes
Environment Education Philanthropy & capacity building
Posted by
Kika B
Kika B.

Board treasurer

Our mission

Acceso PanAm is a climbers access and conservation organization dedicated to protecting climbing environments and building a grassroots approach to conservation and stewardship in Latin America

What we do

Protect mountain access and conservation in Latin America

Testimonials

Read the Impact Story
(No testimonial has been submitted by Kika)
I loved it, they were very responsive and gave clear direction!
Jacob G.
Jacob G.

Volunteer

The pixel