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Market Analysis

Help Trees Foundation gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Trees Foundation
Garberville, CA, USA
Trees Foundation
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Trees Foundation
Garberville, CA, USA

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Cause
Environment
Skills
Research Strategy consulting

Posted January 11th

Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have a database of past donors, which should make it easy for you to get started. We also have a knowledgable development director, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to allowing us to put those funds into our programs that currently support 33 environmental organizations in the region..

We don't know who our market is! We get donations but we're not really sure who these people are. They seem to be all over the map. We would like to get information about the type of people currently giving, and find out who we should target to start giving.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Trees Foundation
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Cause
Environment
Posted by
Lindsey D
Lindsey D.

Development Director

Our mission

Trees Foundation’s mission is to restore the ecological integrity of California’s North Coast by empowering and assisting regional community-based conservation and restoration projects.

What we do

Trees Foundation currently supports 33 visionary grassroots environmental organizations whose work spans from the Bay Area all the way into southern Oregon. We support our Partners in Conservation and Restoration through the following programs:

Fiscal Sponsorship Program: provides 501c(3) non-profit status and operational support to numerous budding organizations

Professional Support: GIS, graphic design, fundraising and budgeting

Donor Advised Grants: has awarded over $1 million in regional grants;

Forest & River News: quarterly publication providing conservation news to the public, grassroots organizations, and activists to educate and share advocacy, restoration models, and lessons learned.

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