Project

Logo Design & Visual Brand Identity

Education

By Taylor S.

Marketing

Posted Jan 11, 2018

This project was

Completed

Mar 5, 2018

Matched with:

Jonathan P.

This project will save us $5,422 , allowing us to install a Pi projector in a classroom in Tanzania.

What We Need

  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)

How This Will Help

We are looking for a fresh logo to accompany our new website design. Our current logo is becoming outdated as it is using the Tanzanian flag colours and we have plans to expand our presence internationally. The new logo will be the face of our international growth.

What We Have In Place

We currently have ideas and designs which should make it easy for you to get started. We also have someone with a design background to help along the way and the ability to provide any other information you need.

Fun Fact

Over 10,000 students in Tanzania have received access to computers and the internet through our programs.

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of Prep Materials
    • Volunteer Manager provides Professional with current logo, branding guidelines and marketing materials (if applicable)
    • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages (if applicable)
  • Milestone 1: Brainstorm
    • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
    • Professional and Volunteer Manager agree upon a style and concept
  • Milestone 2: Logo Design
    • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
    • Professional iterates upon the design for final delivery
  • Milestone 3: Visual Branding Guideline
    • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
    • Professional drafts the visual branding guideline, which features the logo design and a specific set of colors, fonts, and graphic elements to be incorporated in future communications
    • Professional incorporates any feedback from Volunteer Manager for final delivery
Prerequisites for Professional
  • Experience creating logos
  • Portfolio examples of graphic designs
  • Proficiency with design software such as Adobe's Creative Cloud
Prerequisites for Organization
  • Clearly articulated branding goals and target audience
  • Preliminary design preferences and examples of logos or brands you like
  • Ability to share any existing marketing materials and style guides

Our Mission

Use technology to enhance education and stimulate imagination of students in underdeveloped countries while respecting and incorporating values of the local culture -- especially cooperation over competition, community over the individual, modesty over pride, and spirituality over materiality.

What We Do

Our Vision All students in underdeveloped countries experiencing the joys of technology: efficient production, easy access to information, and communication with others. Our Mission Use technology to enhance education and stimulate imaginations of students in underdeveloped countries while respecting and incorporating values of the local culture -- especially cooperation over competition, community over the individual, modesty over pride, and spirituality over materiality. Our Feedback "Good work! This is the technology which we need for the rural areas." ---- His Excellency Dr. Jakaya Mrisho Kikwete, then-President of the United Republic of Tanzania (Education Week in Dodoma, May 2015)

Education Environment Science & Technology
Jonathan was a pleasure to work with. His ideas are unique and he provides detailed explanations on his design process. You can tell right away he was trained professionally. I would enjoy working with Jonathan for future projects.
Taylor S.

Project Manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Jonathan)