Brand Messaging

Empire State Sinfonia
New York, NY, USA
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Empire State Sinfonia
New York, NY, USA

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Posted January 13th

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Project details

What we need

A 3-6 page brand messaging document that articulates an organization's personality and vision. This document will include recommendations for messaging that enforce a consistent, wide-ranging application of the organization's brand identity.

The brand messaging document will include the following:

  • A core brand positioning statement that communicates the values and key differentiators that define the organization’s brand, vision and work
  • A short tagline that can be used in emails and public communication
  • 4-5 supporting statements that build upon the positioning statement with more details and may be targeted towards specific audiences
  • 4-5 recommendations on how to communicate brand messaging in every day activities (email, elevator pitch, etc.)
  • What we have in place
    How this will help
    This project will save us $4,212 , allowing us to

    Project plan

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    About the org

    Empire State Sinfonia
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    Our mission

    The Empire State Sinfonia is a professional symphony orchestra dedicated to developing new audiences for classical music through performance, education and community outreach.

    What we do

    The Empire State Sinfonia has a variety of programs. We give public concert performances, with a particular emphasis on performing in communities which lack the opportunity to hear live performances of classical music. We are dedicated to education and are developing two programs: young peoples concerts (with several weeks of the concert season dedicated to these performances) and an intensive, experiential after school program for under-privileged students (available free of charge to these students.) We are also passionate about being socially pro-active and will hold 'Emergency Response Concerts,' performances designated to raise money and awareness for charitable causes and the victims of natural disaster, war, famine and other tragic circumstances.

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