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Logo Design & Visual Brand Identity

Help Groundwork Ventures elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Groundwork Ventures
Washington, DC, USA
Groundwork Ventures
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Groundwork Ventures
Washington, DC, USA

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Cause
Civil rights
Skills
Graphic design

Posted January 7th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo and general brand assets that'll provide insight, which should make it easy for you to get started. We also have some press, a pitch deck, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to help more underrepresented entrepreneurs.

The success of our organization depends on our ability to effectively articulate our value proposition. Without your help, we cannot mobilize support from funders, partners & stakeholders. Your skills will empower us to get capital & resources to more amazing founders in 2018-19.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Groundwork Ventures
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Causes
Civil rights Diversity & inclusion Science & technology
Posted by
Jason T
Jason T.

Managing Partner, Groundwork

Our mission

Groundwork Ventures is an entrepreneurial support organization dedicated to supporting great underrepresented entrepreneurs that often get overlooked by the startup & vc ecosystems.

What we do

- Funding, connections & operational support for early stage startups.

- Hosting events that connect interested investors, advisors & entrepreneurs.

- Advising corporations, innovation hubs and governments on inclusive innovation.

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