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This project was completed on Jan 17, 2018
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Matched with Jen F.
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See the Impact story
Communications call
United Way of Northern New Jersey
United Way of Northern New Jersey
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18
Communications Call
Call details
What we'd like to talk about
We would like some advice and critique on our direct mail campaign. Are there some standard tricks of the trade that are missing from our letter/mailing. I would like to share a copy for critique.
Additional context
We send out a community direct mail fundraising appeal in the fall and a pick-up appeal before year end. We'd like to have an independent analysis of our package from a professional who works in this arena who could provide us with some useful tips as well as a critique of what we did well and what we could improve from our most recently mailings.
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Our mission
United Way of Northern New Jersey is a thriving regional entity serving the communities of its founding members. With a renewed purpose, all of our work to build stronger northern New Jersey communities is focused on improving life for ALICE - our neighbors who are Asset Limited, Income Constrained, Employed. These nearly 890,000 New Jersey households - and a quarter of households in our region - are working, but are still unable to afford the basic necessities of housing, food, child care, health care, and transportation.
When ALICE suffers and is forced to make difficult choices, we all face serious consequences. United Way is working to shine a light on this population that is so critical to the stability of our communities. We are looking beyond temporary fixes to find solutions that result in long-term, sustainable change for all individuals and families. Our focus on three areas - Education, Income, and Health - helps ALICE at three key points - now, in the near term, and with an eye to a better and more stable future.
Testimonials
Jen was terrific. She was knowledgeable and professional. She reviewed materials we had sent her in advance and gave us a thoughtful and thorough critique. In addition, she provided useful tips that we could implement immediately as well as suggestions for re-envisioning our strategy in the longer term. We recommend her wholeheartedly and would seek her insights again if the opportunity arose.
Liz and team were fantastic. They were organized and professional. Liz provided materials and an agenda in advance, so that we could have a productive call. In addition, Liz and team had prepared very clear and actionable questions to deepen our discussion. The United Way of Northern New Jersey has an important mission and is making big impact on local communities. I would welcome the opportunity to support them again in the future.
