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Press Kit

Help Rock the Classroom Education Foundation * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
Rock the Classroom Education Foundation
Reseda, CA, USA
Rock the Classroom Education Foundation
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Rock the Classroom Education Foundation
Reseda, CA, USA

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Communications Public relations Writing

Posted July 23rd

Press Kit

Project details

What we need
  • A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
  • Press release template for future use
  • Recommendations on how to build relationships with the media
Additional details

A brochure or leaflet to include with the kit, that I can also use at my friend's upscale plastic surgery practice to recruit their extremely well heeled clients to participate & donate.

What we have in place
  • We currently have Copy written, 1 PSA, 2 music videos, bios & logo designs, which should make it easy for you to get started. We also have an innovative marketing plan, and the ability to provide any other information you need.
How this will help
This project will save us $6,027 , allowing us to Use the money to produce more educational videos.

The press kit will help us recruit celebrities for the selfies, sponsors partners & donors. It will also enable us to inform teens RTC is out there inspiring & facilitating educational attainment. Press kits are helpful when applying for funding too but mostly it would help us recruit kids to participate.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

Rock the Classroom Education Foundation
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Causes
Education Youth development
Posted by
Burnacquetta P
Burnacquetta P.

President / CEO

Our mission

Rock the Classroom, (RTC) is a nonprofit that wants to make attending college so popular, it becomes the next big thing! So, we've taken the two things kids love most, Music & Technology and used them to develop a National Public Service Campaign that we believe will motivate an entire generation of at-risk youth to actually want to stay in school and go on to college!

What we do

Every 9 seconds a child drops out of school, 3,030,000 children per year! There are organizations offering excellent programs that could help. But no one had discovered a way to motivate kids into wanting an education, until now.
RTC's productions feature PSA's, short films & music videos that inspire passion for educational attainment in our youth. Through our website we provide online access to college prep & scholarship info, mentoring & dropout prevention & intervention services & resources.

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