Logo Design & Visual Brand Identity

Help Community Development elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Community Development
Jersey City, NJ, USA
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Community Development
Jersey City, NJ, USA


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Posted December 12th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have some ideas of a logo and can draw from other Cities, which should make it easy for you to get started. We also have great stories about our non profits. Hopefully a video in the near future, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus on our core values and engage in capcity building in low income community.

The success of our organization depends on assisting low income & moderate income people in JC, NJ. Without your help, we cannot market or expand our services to LMI community. Your skills will empower us to translate all the rules and regulations into a simple brand.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Community Development
Our Mission

To strengthen the community through our funding resources and opportunities on an annual basis.

What We Do

The Division of Community Development works in partnership with a wide range of public agencies, non-profit organizations, and developers to provide vital community programs and develop affordable housing opportunities. The Division is responsible for administering federal grant programs funded by the U.S. Department of Housing and Urban Development and the U.S. Department of Health & Human Services. The Division also assists in managing the City of Jersey City’s Affordable Housing Trust Fund and plays a key role in the Mayor’s Quality of Life Task Force


Katerina was wonderful in helping us create a new logo and brand identity. Through each step of the project, she took a methodical, forward-thinking approach in making something that really reflected our identity and values. It was an absolute pleasure working with her. To see an example of her fine work, take a look at the fact sheet she made for us: http://www.cityofjerseycity.com//UserFiles/Servers/Server_6189660/File/City%20Hall/Housing%20Economic%20Development/Community%20Develop/Relocation%20Fact%20Sheet%20v%203.pdf
Carmen Gandulla
Carmen G.


Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Katerina)

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