Patagonia

Project

Brand Messaging

Environment

This project is

In Progress

Matched with:

Rashi C.

This project will save us $6,000, allowing us to devote those resources to our program areas. That means more time in offices and conference rooms advocating for conservation goals and more volunteer work days organized..

What We Need

  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, and mission and vision.
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

Nice To Have

We want to change our name and our logo.

How This Will Help

This project is first priority for our organization. The organization has been around for more than thirty years, but people in our area do not have a clear picture of what the organization does. In the past our messaging has been cluttered, confusing our mission with our program areas. We have not painted a clear picture of our unique contribution to caring for the public lands of the Eastern Sierra. Our membership numbers have been stagnant. We want to augment our membership numbers and believe that creating a clear brand will help us to do that.

What We Have In Place

We currently have draft style guide, issues of newsletters, and short magazine which should make it easy for you to get started. We also have a new website, a FB page and twitter and instagram accounts. and the ability to provide any other information you need.

Fun Fact

We have five full-time staff members and four full-time office dogs. We like to take staff hikes, and ski outings which are made more enjoyable by the presence of our dogs.

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of prep materials
    • Volunteer Manager provides Professional with current marketing materials such as Mission and Vision Statement, Annual Report, and promotional materials
    • Volunteer Manager sends links to website and social media pages
  • Milestone 1: Information gathering
    • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
    • Professional researches competitive landscape and public perception of Organization
  • Milestone 2: First draft
    • Professional drafts proposed messaging and multiple tagline options
    • Volunteer Manager provides feedback, which Professional incorporates
  • Milestone 3: Final draft
    • Professional delivers final Brand Messaging document
Prerequisites for Professional
  • Background in brand management, marketing, advertising, or public relations
  • Experience leading a branding exercise and creating brand messaging
Prerequisites for Organization
  • Clear Mission and Vision statement
  • Staff member at your Organization responsible for branding or marketing committed to this project

Our Mission

Friends of the Inyo's mission is to ensure the public lands of the Eastern Sierra exist in an intact, healthy natural state for people and wildlife through preservation, stewardship, exploration and education.

  • City: Bishop, CA, USA
Environment