Project

Logo Design & Visual Brand Identity

Employment Services

This project will save us $2,000, allowing us to This project will save us up to $3 000-4,000 in professional design services, allowing us to expedite the launch and fund more job quality services..

What We Need

  • Expert consultation regarding the Organization's current branding and desired branding objectives
  • Visual Branding guidelines that include specific colors, fonts, and graphic elements to build into communications, print and online mediums
  • High-resolution logo delivered electronically

How This Will Help

The Civic Works Baltimore Center for Green Careers is seeking to create a branding badge as the symbol of a new city-wide business network to promote businesses with strong job quality practices. Creating a clear and recognizable brand to identify members of the network is central to our strategy to help consumers identify and support socially responsible businesses, incentivize more businesses to make commitments to advance job quality, and catalyze community conversations. A branding badge is the first crucial step to build a collaborative network of businesses, workers, and the community to build family-sustaining careers and a stronger local economy.

What We Have In Place

We currently have consolidated messaging to promote the initiative as well as a strong network of business, community, and workforce professionals and funding to support a larger media and marketing campaign.

Fun Fact

The Baltimore Center for Green Careers is one of over 15 different Civic Works programs strengthening Baltimore communities through education, skills development, and community service.

  • Estimated Time
    Volunteers: 20-40 hours over 2-4 weeks
    Organizations: 4-5 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

  • Prep: Distribution of prep materials
    • Volunteer Manager provides Professional with current logo, branding guidelines and marketing materials (if applicable)
    • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages (if applicable)
  • Milestone 1: Brainstorm
    • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements.
    • Professional and Volunteer Manager agree upon a style and concept
  • Milestone 2: Logo design
    • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
    • Professional iterates upon the design for final delivery
  • Milestone 3: Visual branding guideline
    • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
    • Professional drafts the Visual Branding guideline, which features the logo design and a specific set of colors, fonts, and graphic elements to be incorporated in future communications
    • Professional incorporates any feedback from Volunteer Manager for final delivery
Prerequisites for Professional
  • Proficiency with design software such as Adobe's creative suite
  • Experience creating logos
  • Portfolio examples of graphic designs you can share with an Organization
Prerequisites for Organization
  • Clearly articulated branding goals and target audience
  • Preliminary design preferences and examples of logos or brands you like

Our Mission

Civic Works strengthens Baltimore's communities through education, skills development, and community service.

What We Do

Civic Works' Baltimore Center for Green Careers partners with socially responsible businesses and local jobseekers, delivering industry leading workforce and technical assistance resources to increase access to family- sustaining careers, enhance economic equity, and strengthen our local economy.

  • City: Baltimore, MD, USA
  • Staff Size: More than 50
  • Org age : 10-25 Years
Employment Services Environment Youth Development