Brand Messaging
The Arctic Institute
The Arctic Institute
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Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have a dedicated staff person, which should make it easy for you to get started. We also have a vision and mission, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to allowing us to research creating a skills-based volunteering platform like Catchafire for climate adaptation for small and remote communities.
We are creating a new program to bring expertise on climate adaptation and heritage preservation directly to vulnerable communities and need your help with our branding message! The new program, Rise Up to Rising Tides, will work like Catchafire for communities - pairing skills-based volunteers with communities in need of climate adaptation At a time when Washington has turned its back on climate change, there has been an increase in both community need for assistance and desire to help. Our platform will connect communities like Shishmaref Alaska and Point Aux Chenes Louisiana with volunteer professionals looking to donate their skills.
Project plan
Posted by
Victoria H.
Managing Director
Our mission
TAI envisions a world in which the Arctic’s diverse and complex sources of insecurity are identified, understood, and innovatively resolved. We hope to achieve this by informing Arctic policy across the circumpolar region through objective, multidisciplinary, and innovative social science research. We do this through publishing high-quality, open access research on a range of issues relating to security in the High North; providing innovative policy analysis and recommendations to policymakers a
What we do
The Arctic Institute is an independent international institute dedicated to research of and engagement in the many dimensions of Arctic insecurity. Established in 2011, TAI provides data, analysis, and recommendations to policymakers, researchers, media, and the interested public. Based in Washington, DC, TAI’s network of research associates extends across North America, Scandinavia, and the European Union.
