Project

Brand Messaging

International Affairs

By Victoria H.

US Director

Posted Nov 14, 2017

THIS PROJECT IS

Canceled
This project will save us $6,000, allowing us to allowing us to research creating a skills-based volunteering platform like Catchafire for climate adaptation for small and remote communities..

What We Need

  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, and mission and vision.
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

How This Will Help

We are creating a new program to bring expertise on climate adaptation and heritage preservation directly to vulnerable communities and need your help with our branding message! The new program, Rise Up to Rising Tides, will work like Catchafire for communities - pairing skills-based volunteers with communities in need of climate adaptation At a time when Washington has turned its back on climate change, there has been an increase in both community need for assistance and desire to help. Our platform will connect communities like Shishmaref Alaska and Point Aux Chenes Louisiana with volunteer professionals looking to donate their skills.

What We Have In Place

We currently have a dedicated staff person which should make it easy for you to get started. We also have a vision and mission and the ability to provide any other information you need.

Fun Fact

Over the past year, our Managing Director traveled across America as a National Geographic Explorer visiting the country’s most environmentally vulnerable communities The idea for Rising Tides came directly from 300 in-person interviews with local leaders to better understand how climate change is impacting America’s coastal communities.

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of prep materials
    • Volunteer Manager provides Professional with current marketing materials such as Mission and Vision Statement, Annual Report, and promotional materials
    • Volunteer Manager sends links to website and social media pages
  • Milestone 1: Information gathering
    • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
    • Professional researches competitive landscape and public perception of Organization
  • Milestone 2: First draft
    • Professional drafts proposed messaging and multiple tagline options
    • Volunteer Manager provides feedback, which Professional incorporates
  • Milestone 3: Final draft
    • Professional delivers final Brand Messaging document
Prerequisites for Professional
  • Background in brand management, marketing, advertising, or public relations
  • Experience leading a branding exercise and creating brand messaging
Prerequisites for Organization
  • Clear Mission and Vision statement
  • Staff member at your Organization responsible for branding or marketing committed to this project

Our Mission

TAI envisions a world in which the Arctic’s diverse and complex sources of insecurity are identified, understood, and innovatively resolved. We hope to achieve this by informing Arctic policy across the circumpolar region through objective, multidisciplinary, and innovative social science research. We do this through publishing high-quality, open access research on a range of issues relating to security in the High North; providing innovative policy analysis and recommendations to policymakers a

What We Do

The Arctic Institute is an independent international institute dedicated to research of and engagement in the many dimensions of Arctic insecurity. Established in 2011, TAI provides data, analysis, and recommendations to policymakers, researchers, media, and the interested public. Based in Washington, DC, TAI’s network of research associates extends across North America, Scandinavia, and the European Union.