Project

Membership Strategy

Education

By Meredith H.

Consultant

Posted Oct 4, 2017

This project was

Completed

Nov 27, 2017

Matched with:

Carolina Z.

This project will save us $6,000, allowing us to Spread more WOW to kids and families everywhere.

What We Need

  • A Membership Strategy document of up to 10 pages including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies

How This Will Help

Tinkercast is an interactive audio company for elementary school children and their grown-ups. Our first podcast, Wow in the World, launched in May and is distributed by NPR. We have already built an extremely loyal and engaged community of listeners. We are now planning what comes next and how to engage our loyal community as members.

What We Have In Place

We currently have a prototype web design which should make it easy for you to get started. We also have business models, goals and plans and the ability to provide any other information you need.

Fun Fact

We are creating a media movement that inspires families to put down their screens and look up at the world together. Our tagline is "Eyes Up. Screens Down. Jaws Dropped."

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of prep materials
    • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
  • Milestone 1: Information gathering
    • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
    • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
    • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
  • Milestone 2: Drafting document
    • Professional creates a strategy document including membership development and engagement recommendations, including communications and outreach strategies, events and activities, ongoing services and programs
    • Volunteer Manager reviews and provides feedback which the Professional incorporates
  • Milestone 3: Presentation of final deliverable
    • Professional delivers the final document
    • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
Prerequisites for Professional
  • Background in strategic consulting, business development, membership acquisition, or community-building
  • Ability to create a strategic and actionable plan for membership acquisition and retention
Prerequisites for Organization
  • An established membership program
  • An Executive Director, Membership Director and/or Board of Directors who are strongly committed to the project
  • Staff and financial resources to allocate budget and resources to implement changes in your Organization

Our Mission

To create high quality educational audio programs for curious kids and their grown-ups.

Education Youth Development
Carolina was instrumental in helping us with our membership strategy. She was efficient, thoughtful, and strategic throughout the project. She lead an in depth competitive analysis and audience survey, which contextualized and then formulated a dynamic program. We are so fortunate to have her insights.
Meredith H-R
Meredith H.

Project Manager

Membership Strategy Project

It was an absolute pleasure to work for Tinkercast. Meredith was always very accessible and provided excellent feedback along the way. I learned a lot about the children podcast space, and I wish them all the best implementing their membership program!
Carolina Zambrano
Carolina Z.

Volunteer