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Membership Strategy

Help Tinkercast develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Tinkercast
Montclair, NJ, USA
Tinkercast
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Tinkercast
Montclair, NJ, USA

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Education
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Business development Entrepreneurship Strategy consulting

Posted October 4th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have a prototype web design, which should make it easy for you to get started. We also have business models, goals and plans, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to Spread more WOW to kids and families everywhere.

Tinkercast is an interactive audio company for elementary school children and their grown-ups. Our first podcast, Wow in the World, launched in May and is distributed by NPR. We have already built an extremely loyal and engaged community of listeners. We are now planning what comes next and how to engage our loyal community as members.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Tinkercast
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Causes
Education Youth development
Posted by
Meredith H
Meredith H.

Chief Executive Tinkerer

Our mission

To create high quality educational audio programs for curious kids and their grown-ups.

Testimonials

Read the Impact Story
Carolina was instrumental in helping us with our membership strategy. She was efficient, thoughtful, and strategic throughout the project. She lead an in depth competitive analysis and audience survey, which contextualized and then formulated a dynamic program. We are so fortunate to have her insights.
Meredith H.
Meredith H.

Chief Executive Tinkerer

Membership Strategy Project

It was an absolute pleasure to work for Tinkercast. Meredith was always very accessible and provided excellent feedback along the way. I learned a lot about the children podcast space, and I wish them all the best implementing their membership program!
Carolina Z.
Carolina Z.

Pricing Analysis, Business Planning

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