Public Relations Strategy

Pulse Center for Patient Safety Education & Advocacy
Wantagh, NY, USA
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Pulse Center for Patient Safety Education & Advocacy
Wantagh, NY, USA

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Posted January 30th

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Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We currently have committed volunteers and willing staff to take this on, which should make it easy for you to get started. We also have 20 years experience and community support and resources, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to educate and advocate for patient / medication safety and probably save lives.

The success of our organization depends on having others understand the importance of our message. Without your help, we cannot share the message in a way that people understand the import. Your skills will empower us to see what we need to do through a clear vision.

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
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About the org

Pulse Center for Patient Safety Education & Advocacy
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Posted by
David H.

Communications Director

Our mission

We are dedicated to raising awareness about patient safety through advocacy, education and support

What we do

Educate the community and patient's families about patient safety and advocate for people as they navigate the healthcare system.

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