Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
Note: Google AdWords is one kind of PPC tool.
We are at a crucial point where we need to create partnerships (both educational and corporate) to expand our library of content. We believe a solid SEM strategy will allow us to broaden our reach and connect with these partnerships in an effective and efficient way.
We currently have a Google Agrant account which we have been using for 1.5 yea which should make it easy for you to get started. We also have a staff member who has experience with Google Adwords and the ability to provide any other information you need.
We are an all volunteer staff organization with people from a variety of backgrounds (design, media, non-profits, education, film...etc)
Gladeo is digital media non-profit dedicated to inspiring and helping young people discover, navigate and achieve their dream careers by creating innovative multimedia career content and distributing it online (through the web and social media) and offline (through school counselors and our career exploration workshop).
We created a “Virtual Career Day”, an online portal where guidance counselors and students can learn about the vast array of careers from our ever-growing library of content. Our content is Inspirational: The challenge with non-celebrity careers is that the people who do them and their success stories (and they do exist) are less flashy and don’t get blasted across social media, and as a result, the inspiration they could have sparked doesn’t spread. Gladeo shares inspiring career stories (written and video) of diverse individuals to breakdown stereotypes, to open eyes to new opportunities, and to inspire people to believe that their aspirations are achievable. “You need to see it, to believe it.” Our content is Informational: We take a personal and action-oriented approach, gathering first-hand, practical knowledge directly from actively working professionals, not just information downloaded from the Bureau of Labor Statistics. We also include non-linear career tracks that don't follow an easily navigable path. We include information like what they need to be doing in high school and college to prepare, what classes they need to be taking, what trade magazines to start reading, what educational institutions have the best programs, how to land that first foot in the door and more. Gladeo gives guidance counselors the resources they need to inspire and expose their students to the vast world of possibilities, not just the ones in their community and to empower their students to make informed decisions about their future.
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