Search Engine Marketing Plan
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have a Google Agrant account which we have been using for 1.5 yea, which should make it easy for you to get started. We also have a staff member who has experience with Google Adwords, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to reach, inspire and empower more students to find and pursue their dream career.
We are at a crucial point where we need to create partnerships (both educational and corporate) to expand our library of content. We believe a solid SEM strategy will allow us to broaden our reach and connect with these partnerships in an effective and efficient way.
Project plan
Our mission
Gladeo is a digital media non-profit fostering career exploration for young people from diverse backgrounds. We are dedicated to inspiring and helping young people discover, navigate and achieve their dream careers by creating innovative multimedia career content and distributing it online (through the web and social media) and offline (through school counselors and our career exploration workshop).
What we do
We created a "Virtual Career Day", an online portal where guidance counselors and students can learn about the vast array of careers from our ever-growing library of content.
Our content is Inspirational: The challenge with non-celebrity careers is that the people who do them and their success stories (and they do exist) are less flashy and don't get blasted across social media, and as a result, the inspiration they could have sparked doesn't spread. Gladeo shares inspiring career stories (written and video) of diverse individuals to breakdown stereotypes, to open eyes to new opportunities, and to inspire people to believe that their aspirations are achievable. "You need to see it, to believe it."
Our content is Informational: We take a personal and action-oriented approach, gathering first-hand, practical knowledge directly from actively working professionals, not just information downloaded from the Bureau of Labor Statistics. We also include non-linear career tracks that don't follow an easily navigable path. We include information like what they need to be doing in high school and college to prepare, what classes they need to be taking, what trade magazines to start reading, what educational institutions have the best programs, how to land that first foot in the door and more.
Gladeo gives school counselors the resources they need to inspire and expose their students to the vast world of possibilities, not just the ones in their community and to empower their students to make informed decisions about their future.
Testimonials
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