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This project was completed on Nov 20, 2017
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Matched with Daisy K.
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See the Impact story
Search Engine Marketing Plan
Graham Windham
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
Additional details
We are looking to improve our SEO rankings and improve our clicks through google adwords. This is our current website: http://www.graham-windham.org/
What we have in place
- We currently have google adwords in place, which should make it easy for you to get started. We also have a grant from google and a folder with all the materials needed, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to further support our kids.
The success of our organization depends on reaching newer audiences and raising more funds. Without your help, we cannot improve our rankings and reach. Your skills will empower us to reach our goals and help provide our kids with bright future.
Project plan
Posted by
Harry B.
Volunteer Rockstar
Our mission
In full partnership with families and communities, Graham Windham strives to make a life-altering difference with children, youth and families who are overcoming some of life's most difficult challenges and obstacles, by helping to build a strong foundation for life: a safe, loving, permanent family and the opportunity and preparation to thrive in school and in the world.
What we do
Eliza Hamilton established Graham Windham as the first private orphanage in New York City in honor of her husband, Alexander Hamilton. Over 200 years later, Graham Windham's mission to support kids and families lives on. Today, Graham serves thousands of kids and their families. Most of these kids have had a tough start in life. But through their own strength and Graham's support -- whether through family counseling and treatment, or after school academic help, these kids can thrive into adulthood. Eliza's dream was to give every kid to get their shot -- that mission lives on today. #ElizasStory
Testimonials
We LOVED working with Daisy on this project. She helped us develop a new strategy for our Ads and Keywords, organized Campaigns to make it easier for us to work in AdWords and set up a dashboard in Analytics so that we can follow the progress of our AdWords campaigns and make adjustments as needed.
It was a pleasure to help out the Graham Windham organization. Harry was great to work with and you can tell he is passionate about the organization and readily made himself available to answer my questions. Harry made this project a priority and it was great to work with someone who knows what they want and moves quickly to get you the information you need to keep the flow of the project moving. I'd work with the org again!
