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This project was completed on Sep 8, 2017
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Matched with Jo-Ann S.
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See the Impact story
Brand Messaging
Subscript Law
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details
Outline of target audiences for our publications.
What we have in place
- We currently have a new mission and vision, which should make it easy for you to get started. We also have a website that shows the work we do, and the ability to provide any other information you need.
How this will help
This project will save us $6,000 , allowing us to better direct our resources.
Subscript needs to incorporate our newly articulated mission (as mentioned on Catchafire - to become the legal Wikipedia) on our website. We need our web audience to understand this immediately. We also need to segment our audience groups so that we can better direct each group on the website to the materials that they can use.
Project plan
Posted by
Mariam M.
Founder, lawyer
Our mission
Subscript Law is a nonprofit committed to enhancing the legal and political decision-making of Americans. We envision an American public that can fully understand current events, can advocate politically, and can think legally.
What we do
We help lawyers and professionals follow the Supreme Court by providing reports on cases in infographics.
Testimonials
Jo-Ann is wonderfully organized and thoughtful. She thinks analytically and presents information in very logical charts, which I found very useful. I really enjoyed having her insight and working with her.
Founder and Executive Director, Mariam Morshedi, is making the law accessible, easily understandable, relevant, and interesting through Subscript Law. This free resource has the potential to play an important role in the fields of education and journalism, and at the same time, is an instant reference and "tool box" for every member of the American public. It was a privilege to work with Mariam, whose passion and strategic vision are inspirational, and whose skills of collaboration, analysis, organization, and execution are exceptional. Anyone who has the opportunity to work on a project with Mariam will enjoy significant professional reward.
