This project was completed on Oct 5, 2017
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Matched with Devang S
Matched with
Devang S.

Marketing Strategy

Help Seeds to Sew International * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most...
Seeds to Sew International
Hopewell, NJ, USA

Posted July 27th

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Project Details

What We Need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What We Have In Place
  • We have a recently conducted market analysis/evaluation, which should make it easy for you to get started. We have Google analytics set up on our website. Also, we have been in operation since 2011 and the Operations Manager has been involved since the beginning and knows all aspects of the organization. She will be able to provide any other information you need.
How This Will Help
This project will save us $11,198 , allowing us to pay for school tuition, transport and supplies for all 16 of the girls in our beading program for one year.

The success of our organization depends on successful marketing and sales of the products made by the participants in our programs. With your help, we will be able to sell more products, grow our operations and help more girls in rural Kenya to attend and graduate high-school and more women to become self-sufficient and provide a better life for their families and communities.

Project Plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About The Org

Our Mission

Improving the lives of women and girls in disadvantaged communities through education and job skills training. Our goal is for the women and girls in our programs to use these job skills to earn money and to support themselves and their communities.

Testimonials

It was an immense pleasure to work with Devang! His professionalism and expertise are invaluable! We thought we would be getting a marketing strategy but we got so much more. We now have a clear vision that far exceeds of where we want to be and how we can get there. We appreciate his timeliness and enthusiasm for our cause and it would be our honor to work with him again in the future.
Nina Moukova
Nina M.

Volunteer Manager

Marketing Strategy Project

Ellyn and Nina were incredible to work with - generous with their time, very passionate about their organization's mission, and thought partners on how to grow their business. I would definitely be up for working with them again!
Devang Sheth
Devang S.

Digital Marketing Leader

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