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Brand Messaging

Help The Wily Network. * Creating a consistent and compelling brand * Expert advice on how to manage your brand
The Wily Network.
Dedham, MA, USA
The Wily Network.
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The Wily Network.
Dedham, MA, USA

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Cause
Human services
Skills
Marketing Writing

Posted July 18th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details

A bonus would be to have an elevator pitch for board that they can personalize and use in their fundraising. They are eager to start but often stumble when we hit the issue of foster care vs. without permanent home or family. There is no clear definition of a Wily Scholar. It is basically anyone who is attending college without a caring consistent adult to rely on.

What we have in place
  • We currently have An annual report, logo, tag line, which should make it easy for you to get started. We also have volunteers to help with execution, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to To fund a scholar for one year of college.

Our name and message have been a bit complicated. There are two issues. The Wily Network resonates well with our scholar population (a tribute to their need to be strategic to get to college but need to network once they arrive at college so they can leave with a community). It is less clear to the donor population. We need to have a way to bridge the to so it doesn't get too complicated. We also have a problem in that some of our scholars were never in foster care, they are in the same situation but evaded the system.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

The Wily Network.
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Causes
Human services Education
Posted by
JK
Judi K.

Volunteer manager

Our mission

Founded in late 2014, The Wily Network is committed to ensuring successful college experiences for youth who have experienced foster care, or for other reasons have no family to support them, while they attend college.
Our mission is twofold:
? To ensure that college students who lack permanent homes and families have the
tools and networks of support necessary to thrive in four-year residential programs.
? To empower these Wily Scholars to transition successfully into post-college life and
become vibrant members of their communities.

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