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Search Engine Marketing Plan
Help Issue Voter create a plan to optimize how their website appears in search results, or with an advertising campaign.
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
Additional details
Implement the strategy! Would love this individual to include execution in addition to strategy, or recommend someone we could hire to do so.
What we have in place
- We currently have a blog, press, searchable bill pages with lots of text, which should make it easy for you to get started. We also have analytics like Google Analytics & MixPanel & social media accounts & email data, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to invest in new user features for all the new users this strategy will bring us.
The success of our organization depends on a large user base. Without your help, we cannot become sustainable & have an impact on our democracy. Your skills will empower us to leverage what we have & use our AdWords Credits.
Project plan
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