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Search Engine Marketing Plan

Help Issue Voter create a plan to optimize how their website appears in search results, or with an advertising campaign.
Issue Voter
New York, NY, USA
Issue Voter
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Issue Voter
New York, NY, USA

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Cause
Civil rights
Skills
Digital marketing Search engine marketing

Posted June 30th

Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
Additional details

Implement the strategy! Would love this individual to include execution in addition to strategy, or recommend someone we could hire to do so.

What we have in place
  • We currently have a blog, press, searchable bill pages with lots of text, which should make it easy for you to get started. We also have analytics like Google Analytics & MixPanel & social media accounts & email data, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to invest in new user features for all the new users this strategy will bring us.

The success of our organization depends on a large user base. Without your help, we cannot become sustainable & have an impact on our democracy. Your skills will empower us to leverage what we have & use our AdWords Credits.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

Issue Voter
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Causes
Civil rights Justice & legal services
Posted by
Maria Y
Maria Y.

Founder

Our mission

IssueVoter is an innovative, non-partisan platform with a mission to give everyone a voice in our democracy by making civic engagement accessible, efficient, and impactful.

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