Brand Messaging

Hope on a String, Inc.
New York, NY, USA
Unfollow
Log in to follow
Hope on a String, Inc.
New York, NY, USA

0

Live Projects

2

Matched Projects
0 Followers

Posted February 13th

Share this project:

Project details

What we need

A 3-6 page brand messaging document that articulates an organization's personality and vision. This document will include recommendations for messaging that enforce a consistent, wide-ranging application of the organization's brand identity.

The brand messaging document will include the following:

  • A core brand positioning statement that communicates the values and key differentiators that define the organization’s brand, vision and work
  • A short tagline that can be used in emails and public communication
  • 4-5 supporting statements that build upon the positioning statement with more details and may be targeted towards specific audiences
  • 4-5 recommendations on how to communicate brand messaging in every day activities (email, elevator pitch, etc.)
  • What we have in place
    How this will help
    This project will save us $4,212 , allowing us to

    Project plan

    Show more

    About the org

    Hope on a String, Inc.
    Unfollow
    Posted by
    Bennett R.

    Co-Founder, Executive Director

    Our mission

    Hope on a String is a grassroots nonprofit organization seeking to foster an environment of social transformation and economic development in Haiti through participation in music.

    What we do

    We firmly believe in the power of music to bring people together and build the bonds of community. In the context of Haitian culture, the role of music in achieving these goals is particularly strong. As such, we operate a community center in the rural town of Corail, Arcahaie where we run programming consisting of two key initiatives: a Music Engagement Program where people gather to learn, participate, and celebrate through music and Resource Center where our participants receive information, training, and support for targeted development initiatives. In our model, social transformation is catalyzed through community engagement in music and takes shape with empowered individuals collectively addressing the issue areas that are fundamental to Haiti's reconstruction.

    Testimonials

    (No testimonial has been submitted by Bennett)
    (No testimonial has been submitted by William)
    The pixel