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Marketing Strategy

Help Foi en Action/Faith in Action * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Foi en Action/Faith in Action
Bujumbura, Burundi
Foi en Action/Faith in Action
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Foi en Action/Faith in Action
Bujumbura, Burundi

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Cause
Community & economic development
Skills
Communications Marketing

Posted August 22nd

Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • we already have beneficiaries of our projects; we have monthly and annual reports of the outcome of the implementation of our different projects, we have different videos and pictures that witness different activities .
How this will help
This project will save us $11,198 , allowing us to organise a three days seminar of teaching fifty vulnerable women how to create small businesses in order to increase their financial status and for their well beeing.

the organisation is implementing many projects such as sexual reproductive health, peace and reconciliation, self help groups, street business and so forth that are beneficial to the community . However, the awareness of our activities are not emphasized. Therefore, this project will help in reaching out the maximum of our target audience in different parts of the world by using different strategies and channels. Those strategies will help to attract donners to support our different activities.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Foi en Action/Faith in Action
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Causes
Community & economic development Gender equity & justice Youth development
Posted by
ntirenganya c
ntirenganya c.

communication officer

Our mission

FA works to promote social justice and integral development centered on the family

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