Brand Messaging

Human Services

This project will save us $6,000 , allowing us to augment program services.

What We Need

  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

How This Will Help

The success of our organization depends on clear and compelling communications. Without your help, we cannot fight social injustice for poor people. Your skills will empower us to ensure equal access to justice for all.

What We Have In Place

We currently have a website, facebook, linkedin & twitter which should make it easy for you to get started. We also have me-the DOD and the ability to provide any other information you need.

Fun Fact

More than words can say--thanks so much for all your help! Especially in these uncertain times, children, families and seniors need legal assistance more than ever.

  • Estimated Time
    Volunteers: 30-50 hours over 1-2 months
    Organizations: 4-7 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

  • Prep: Distribution of Prep Materials
    • Volunteer Manager provides Professional with current marketing materials such as Mission and Vision Statement, Annual Report, and promotional materials
    • Volunteer Manager sends links to website and social media pages
  • Milestone 1: Information Gathering
    • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
    • Professional researches competitive landscape and public perception of Organization
  • Milestone 2: First Draft
    • Professional drafts proposed messaging and multiple tagline options
    • Volunteer Manager provides feedback, which Professional incorporates
  • Milestone 3: Final Draft
    • Professional delivers final Brand Messaging document
Prerequisites for Professional
  • Background in brand management, marketing, advertising, or public relations
  • Experience leading a branding exercise and creating brand messaging
Prerequisites for Organization
  • Clear mission and vision statement
  • Staff member at your Organization responsible for branding or marketing committed to this project
  • A clear understanding of your target audience, vision for your brand, and an idea of the message you’d like your brand to convey

Our Mission

The Legal Aid Society of San Mateo County’s mission is simple: to fight social injustice through civil legal advocacy for people living in poverty. We envision a community where everyone has the basic necessities of life. We envision a community where everyone gets the legal protections they are entitled to. And, in these uncertain times, we reassure people about what’s really the law, answering their questions, giving them excellent legal advice in a safe and confidential setting.

  • City: Redwood City, CA, USA
  • Staff Size: 25-50
  • Org age : More than 25 Years
Human Services