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Brand Messaging

Help Legal Aid Society of San Mateo County * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Legal Aid Society of San Mateo County
Redwood City, CA, USA
Legal Aid Society of San Mateo County
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Legal Aid Society of San Mateo County
Redwood City, CA, USA

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Cause
Human services
Skills
Marketing Writing

Posted May 15th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a website, facebook, linkedin & twitter, which should make it easy for you to get started. We also have me-the DOD, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to augment program services.

The success of our organization depends on clear and compelling communications. Without your help, we cannot fight social injustice for poor people. Your skills will empower us to ensure equal access to justice for all.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Legal Aid Society of San Mateo County
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Cause
Human services
Posted by
Marcie S
Marcie S.

Volunteer manager

Our mission

The Legal Aid Society of San Mateo County’s mission is simple: to fight social injustice through civil legal advocacy for people living in poverty.

We envision a community where everyone has the basic necessities of life.
We envision a community where everyone gets the legal protections they are entitled to. And, in these uncertain times, we reassure people about what’s really the law, answering their questions, giving them excellent legal advice in a safe and confidential setting.

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