Philadelphia Foundation

Project

Market Analysis

Education

By Dana D.

Director of Institutional Advancement

Posted Apr 27, 2017

This project is

In Progress

Matched with:

Poorva K.

This project will save us $6,000, allowing us to grow our programs and reach more of our neighbors.

What We Need

  • A document which outlines the Organization's current market potential as well as future
  • An appendix of all data gathered to perform analysis including sources

How This Will Help

We have served lower northwest Philadelphia for over 80 years, and in that time our neighborhood, and thus our constituency, has changed dramatically. Your help will give us the tools to identify how the changing demographics impact the way we market our programs and services. This project is in line with our current strategic plan.

What We Have In Place

We currently have a good relationship with community stakeholders which should make it easy for you to get started. We also have some preliminary demographic studies from our strategic planning process and the ability to provide any other information you need.

Fun Fact

We were founded in 1936 as North Light Boys' Club, and became part of Boys' Clubs of America. In the 1940's we wanted to include girls in our programs and were told no by Boys' Clubs, so we left and have been an independent non-profit ever since.

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of prep materials
    • Volunteer Manager delivers all available data on customer/beneficiary base
  • Milestone 1: Market size and growth
    • Professional works with Volunteer Manager to identify the target customer/beneficiary
    • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
    • Based on current trends, Professional forecasts market growth rate
  • Milestone 2: Market segmentation
    • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
  • Milestone 3: Competitive analysis
    • Professional identifies all potential competitors
    • Professional outlines strengths and weaknesses of all competitors as compared to Organization
  • Milestone 4: Presentation of findings
    • Professional delivers document outlining all findings
    • Q&A session
Prerequisites for Professional
  • Ability to conduct research and in-depth data analysis, particularly business and market research
  • Excellent writing and communications expertise
Prerequisites for Organization
  • Executive with deep knowledge of your Organization’s strategic plans committed to this project
  • Clear understanding of your target customer or beneficiary
  • Clear mission and vision for your Organization

Our Mission

Our Mission is to enable people of all ages and abilities in our communities, especially those most in need, to reach their full potential as productive and responsible citizens through initiatives that support and enrich children, teens, and families. Our vision is to support and strengthen our diverse neighborhoods by meeting the evolving needs of individuals and families. We work to develop the whole person from educating to providing sustenance, and thus, cultivate a vibrant community.

What We Do

North Light Community Center is a place where children learn and play in a safe and nurturing environment, teens learn life and entrepreneurial skills to realize their full potential, and families receive critical assistance. Programs include a state-licensed childcare facility with year-round school-age programs, arts and recreation, emergency supports, on-site tutoring, youth leadership training and workforce development, parenting education and access to technology.

Education Human Services Youth Development