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Market Analysis

Help North Light Community Center gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
North Light Community Center
Philadelphia, PA, USA
North Light Community Center
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North Light Community Center
Philadelphia, PA, USA

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Education
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Research Strategy consulting

Posted April 27th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have a good relationship with community stakeholders, which should make it easy for you to get started. We also have some preliminary demographic studies from our strategic planning process, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to grow our programs and reach more of our neighbors.

We have served lower northwest Philadelphia for over 80 years, and in that time our neighborhood, and thus our constituency, has changed dramatically. Your help will give us the tools to identify how the changing demographics impact the way we market our programs and services. This project is in line with our current strategic plan.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

North Light Community Center
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Causes
Education Human services Youth development
Posted by
Dana D
Dana D.

Director of Institutional Advancement

Our mission

Our Mission is to enable people of all ages and abilities in our communities, especially those most in need, to reach their full potential as productive and responsible citizens through initiatives that support and enrich children, teens, and families.

Our vision is to support and strengthen our diverse neighborhoods by meeting the evolving needs of individuals and families. We work to develop the whole person from educating to providing sustenance, and thus, cultivate a vibrant community.

What we do

North Light Community Center is a place where children learn and play in a safe and nurturing environment, teens learn life and entrepreneurial skills to realize their full potential, and families receive critical assistance. Programs include a state-licensed childcare facility with year-round school-age programs, arts and recreation, emergency supports, on-site tutoring, youth leadership training and workforce development, parenting education and access to technology.

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