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Marketing Strategy
Help Easterseals New Jersey * Advice on how to “market” the organization with limited resources
* A plan on how to broaden its reach and support base
* Instruction on what are and how to utilize the most e…
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have lots of experience in brand messaging and a good foundation, which should make it easy for you to get started. We also have recently updated value propositions and other documents, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to focus our efforts on helping people with disabilities experience the best life has to offer.
The success of our organization depends on increasing and retaining donors and funders, and happy staff. Without your help, we cannot take a fresh look at how we should be presenting ourselves. Your skills will empower us to step back out into the public with a clear agenda and messag.
Project plan
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Our mission
Our purpose is to change the way the world defines and views disabilities by making profound, positive differences in people’s lives.
With the help of our supporters we are “taking on disability together” and working to enrich the lives of people living with disabilities and special needs by providing opportunities to live, learn, work, and play in their communities!