Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
Note: Google AdWords is one kind of PPC tool.
This project will help us figure out additional ways to spread the word about our free homeownership resource site, which helps homeownership professionals in PA help their clients obtain, maintain or sustain their homes. User ship of the site is focused in Philadelphia, Pittsburgh and Harrisburg. We would like to see more areas in PA utilizing the site and more organizations submitting products/services to the site.
We currently have data from when the site was started which should make it easy for you to get started. We also have clicky analytics and the ability to provide any other information you need.
We used to have birds- Zebra Finches- in our Jenkintown office. You could hear them on our conference calls- people often commented on the cheeping in the background.
To provide statewide leadership and a common voice for policies, practices and resources to ensure that all Pennsylvanians, especially those with low incomes have access to safe decent, affordable and accessible homes.
Envision - New ways to solve the pressing human problem of shelter for the poor. Research - evidence and data to drive smarter, stronger programs and then push out the results. Train, Educate and Inform - our network and policy makers about what's going on in the otherwise invisible world of low-income housing. Organize - our member network to collectively work for solutions. Build - mutually respectful collaborative relationships between the community and policy makers. Advocate - for public policy strategies to expand the supply of homes affordable to people experiencing poverty and homelessness. Influence - decisions to be smarter, more efficient, effective and based on data.