This project was completed on Dec 12, 2017
|
Matched with Devang S
Matched with
Devang S.

Marketing Strategy

Help Housing Alliance of Pennsylvania * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most...

Posted May 16th

Share this project:

Project Details

What We Need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What We Have In Place
  • We currently have some messaging, which should make it easy for you to get started. We also have Clicky analytics set up, prior outreach info, and the ability to provide any other information you need.
How This Will Help
This project will save us $11,198 , allowing us to work on grant writing, communications and project management.

The success of our organization depends on homeHUB having a wide reach. Without your help, we cannot figure out how to get more products and views for the site. Your skills will empower us to help LMI folks have access to aff. housing opportunities.

Project Plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
Show More

About The Org

Posted by
Victoria B.

Communications and Project Manager

Our Mission

To provide statewide leadership and a common voice for policies, practices and resources to ensure that all Pennsylvanians, especially those with low incomes have access to safe decent, affordable and accessible homes.

What We Do

Envision - New ways to solve the pressing human problem of shelter for the poor.
Research - evidence and data to drive smarter, stronger programs and then push out the results.
Train, Educate and Inform - our network and policy makers about what's going on in the otherwise invisible world of low-income housing.
Organize - our member network to collectively work for solutions.
Build - mutually respectful collaborative relationships between the community and policy makers.
Advocate - for public policy strategies to expand the supply of homes affordable to people experiencing poverty and homelessness.
Influence - decisions to be smarter, more efficient, effective and based on data.

Testimonials

Devang was wonderful to work with. He was very knowledgeable on the subject, organized, and worked fast. He gave us a product that is going to be very useful to us in improving our website.
Victoria Bourret
Victoria B.

Communications and Project Manager

Marketing Strategy Project

I enjoyed the opportunity to work with Housing Alliance so they can more effectively reach housing professionals, who help Pennsylvanians with low to moderate incomes have access to safe and affordable homes. With the strategy doc, I feel confident Housing Alliance has both the short- and long-term strategies, tools, and resources needed for continued growth.
Devang Sheth
Devang S.

Digital Marketing Leader

Similar Opportunities

See All
See all projects