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This project was completed on Apr 9, 2017
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Matched with Devang S.
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See the Impact story
Search Engine Marketing Plan
The Arctic Institute
The Arctic Institute
0
105
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
What we have in place
- We currently have data collected from staff and a dedicated staff member, which should make it easy for you to get started. We also have Google Ad Words and keywords, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to run one workshop for renewable energy implementation in rural Arctic communities facing high energy and health costs.
In 2016 we launched a new website with the wonderful help of Catchafire volunteers - but we need help getting people to it! We are in search of a dedicated volunteer to help us create and implement a search engine marketing plan to make use of our Google Adwords grant. We have already done preliminary work on keywords but are having difficulty moving forward with implementation. We hope that you will be able to help us connect our audiences better to our website!
Project plan
Posted by
Victoria H.
Managing Director
Our mission
TAI envisions a world in which the Arctic’s diverse and complex sources of insecurity are identified, understood, and innovatively resolved. We hope to achieve this by informing Arctic policy across the circumpolar region through objective, multidisciplinary, and innovative social science research. We do this through publishing high-quality, open access research on a range of issues relating to security in the High North; providing innovative policy analysis and recommendations to policymakers a
What we do
The Arctic Institute is an independent international institute dedicated to research of and engagement in the many dimensions of Arctic insecurity. Established in 2011, TAI provides data, analysis, and recommendations to policymakers, researchers, media, and the interested public. Based in Washington, DC, TAI’s network of research associates extends across North America, Scandinavia, and the European Union.
Testimonials
Devang was an insightful and well-informed volunteer who was able to effectively create a Search Engine Optimization strategy for us around Google AdWords. He went above and beyond what was expected to walking our team through how to use our nonprofit grant on Google AdWords, how to update our information, and what our most effective keywords were. I would highly recommend working with Devang on future opportunities!
Victoria and Andi were easy to work with, supportive, and open to new ideas. If they needed marketing support in the future, I'd be happy to work with them again.
