Brand Messaging

Group for the Advancement of Psychiatry
USA
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Group for the Advancement of Psychiatry
USA

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Posted September 20th

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Project details

What we need

A 3-6 page brand messaging document that articulates an organization's personality and vision. This document will include recommendations for messaging that enforce a consistent, wide-ranging application of the organization's brand identity.

The brand messaging document will include the following:

  • A core brand positioning statement that communicates the values and key differentiators that define the organization’s brand, vision and work
  • A short tagline that can be used in emails and public communication
  • 4-5 supporting statements that build upon the positioning statement with more details and may be targeted towards specific audiences
  • 4-5 recommendations on how to communicate brand messaging in every day activities (email, elevator pitch, etc.)
  • What we have in place
    How this will help
    This project will save us $4,212 , allowing us to

    Project plan

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    About the org

    Group for the Advancement of Psychiatry
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    Posted by
    Josh G.

    Pro Bono Manager

    Our mission

    GAP is a think tank of top psychiatric minds whose thoughtful analysis and recommendations serve to influence and advance modern psychiatric theory and practice.


    What we do

    GAP is America's premier think tank addressing critical issues at the interface of psychiatry and society. We bring together top psychiatrists across all disciplines to provide an objective, critical perspective on current issues facing psychiatry. Our analyses and recommendations shape psychiatric thinking, clinical practice, and mental health programs. We advocate for necessary changes in the psychiatric field and inspire the next generation of leading psychiatric thinkers.

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