Social Media Plan

Justice & Legal Services

This project was


Feb 13, 2018

Matched with:

Jen F.

This project will save us $4,212 , allowing us to provide critical legal help to at least 6 low-income families facing serious legal issues with nowhere else to turn.

What We Need

  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization

How This Will Help

We are looking to expand our base of supporters and also reach our clients with information about our services and the important work that legal services does. We feel that social media is an important platform for us to get our message out to those groups, as well as other organizations doing similar work. We want to be part of the social media conversation around legal services specifically and social services, poverty and current events that impact our work in general.

What We Have In Place

We are really starting from scratch, which is why we are looking for help. We don't have social media accounts yet. We do have personnel capable of maintaining the project once it is underway. We have ideas about organizations and people we would follow and whose social media style we like and might want to imitate. We are very motivated to get started and think this is an important step for us to take.

Fun Fact

We're an interesting and diverse staff with lots of personality, with our main office in downtown New Brunswick and satellites in Elizabeth, Perth Amboy & Trenton. We're pretty fun for a bunch of lawyers and very dedicated to ensuring Justice for All, not justice for those who can afford it.

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of Prep Materials
    • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
    • Volunteer Manager grants Professional access to existing social media accounts
  • Milestone 1: Analysis and Feedback
    • Professional conducts a thorough analysis of existing social media accounts
    • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
    • Professional suggests guidelines for page creation, content posting and commenting
    • Volunteer Manager provides feedback, which Professional incorporates
  • Milestone 2: Document Creation
    • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
  • Milestone 3: Final Deliverables
    • Professional delivers final document with advice on how to implement plan over the next few months
Prerequisites for Professional
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following
  • Understanding of the variances in appropriate tone and messaging on different social media platforms
Prerequisites for Organization
  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences
  • Access to existing social media accounts

Our Mission

Central Jersey Legal Services’ mission is to provide high-quality, free civil legal services to support families, preserve homes and maintain economic stability for low-income residents of Middlesex, Mercer, and Union Counties.

  • City: New Brunswick, NJ, USA
  • Staff Size: More than 50
  • Org age : More than 25 Years
Justice & Legal Services Housing & Homelessness Human Services
Jen was terrific to work with. She really listened to what we needed and where we were coming from and provided amazing insight and instruction. She was thorough, flexible and very clearly knew her subject matter. She produced an excellent plan for us and gave us the encouragement and confidence we needed to get our project off the ground. We're very grateful for her time and expertise.
Jennifer T.

Project Manager

Social Media Plan Project

Jenn was wonderful to work with. Jenn was specific about her objectives and expected outcomes, so that the strategy delivered on her expectations. In addition, Jenn consistently prepared very clear and actionable questions to deepen our follow-up discussions. Central Jersey Legal Services has an important mission. I would welcome the opportunity to support them again in the future.
Jen Faucon
Jen F.