Social Media Plan

Help Central Jersey Legal Services * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Central Jersey Legal Services
New Brunswick, NJ, USA
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Central Jersey Legal Services
New Brunswick, NJ, USA

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Posted November 13th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We are really starting from scratch, which is why we are looking for help. We don't have social media accounts yet. We do have personnel capable of maintaining the project once it is underway. We have ideas about organizations and people we would follow and whose social media style we like and might want to imitate. We are very motivated to get started and think this is an important step for us to take.
How this will help
This project will save us $2,034 , allowing us to provide critical legal help to at least 6 low-income families facing serious legal issues with nowhere else to turn.

We are looking to expand our base of supporters and also reach our clients with information about our services and the important work that legal services does. We feel that social media is an important platform for us to get our message out to those groups, as well as other organizations doing similar work. We want to be part of the social media conversation around legal services specifically and social services, poverty and current events that impact our work in general.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Central Jersey Legal Services
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Our mission

Central Jersey Legal Services’ mission is to provide high-quality, free civil legal services to support families, preserve homes and maintain economic stability for low-income residents of Middlesex, Mercer, and Union Counties.

Testimonials

Jen was terrific to work with. She really listened to what we needed and where we were coming from and provided amazing insight and instruction. She was thorough, flexible and very clearly knew her subject matter. She produced an excellent plan for us and gave us the encouragement and confidence we needed to get our project off the ground. We're very grateful for her time and expertise.
Jennifer T.

Volunteer manager

Social Media Plan Project

Jenn was wonderful to work with. Jenn was specific about her objectives and expected outcomes, so that the strategy delivered on her expectations. In addition, Jenn consistently prepared very clear and actionable questions to deepen our follow-up discussions. Central Jersey Legal Services has an important mission. I would welcome the opportunity to support them again in the future.
Jen F.
Jen F.

Marketing | Communications | Strategy

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