This project was completed on Oct 21, 2016
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Matched with Michelle D
Matched with
Michelle D.

Brand Messaging

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Posted Date
Aug 16, 2016
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $3,600 , allowing us to match 120 travelers with an impactful volunteer opportunity.

Project Details

What We Need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What We Have In Place
  • We are a brand new non-profit. We believe consistency is huge and want to ensure we build and craft one clear brand message prior to launch across multiple platforms (website, social media). We have a clear mission, vision and values statement so it should be relatively easy to get started!
How This Will Help

Completing our mission relies on connecting with our tribe by creating a brand that resonates with them on an emotional level. Help us change the way people spend their time on vacation by creating an image that motivates and inspires them to give back.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About The Org

Our Mission

We are committed to transforming the way people spend their time on vacation, deepening the connection between the places visited and the people who call them home. Founded upon the desire and conviction to give extravagant love by serving selflessly, we inspire travelers to be adventurous and compassionate, by giving back to the places they visit.

What We Do

WanderLove connects people traveling on vacation with impactful, one-time volunteer opportunities in their chosen destination.

Testimonials

Michelle is a branding expert and wordsmith wonder. Would work with her again and again!
Brandy  Hill
Brandy H.

Founder

Brand Messaging Project

(No testimonial has been submitted by Michelle)

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