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Marketing Strategy

Help WhoWhatWhy * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
WhoWhatWhy
New York, NY, USA
WhoWhatWhy
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WhoWhatWhy
New York, NY, USA

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Cause
Arts & culture
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Communications Marketing

Posted August 11th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional details

Plan for creation of a proper Marketing Department

What we have in place
  • We have plenty of good data and awareness about where we stand within our market (journalism entities), we have several active social media and other platforms, and we have a team of volunteer analysts looking at aspects of marketing. Now we need a high level person who can help us put it all together and generate a plan and a structure.
How this will help
This project will save us $11,198 , allowing us to launch a new program to train young journalists.

We're poised to really take off. Positive feedback is coming in from all directions. Now, we need to capitalize on it all with a sound plan for a marketing operation.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

WhoWhatWhy
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Arts & culture Civil rights International affairs
Posted by
Russ B
Russ B.

Editor-in-Chief and CEO

Our mission

Provide the public with crucial information not normally unearthed or delivered by conventional media. We cover stories and angles others cannot or will not, with intelligence, honesty, and a hunger to know. We believe that the public has the right to the truth, that the truth changes minds--and that when you change minds, you change everything.

Testimonials

Read the Impact Story
Neha was terrific in every respect.
Russ B.
Russ B.

Editor-in-Chief and CEO

Marketing Strategy Project

(No testimonial has been submitted by Neha)
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