Logo Design & Visual Brand Identity

Help Big Brothers Big Sisters of the Bay Area elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Big Brothers Big Sisters of the Bay Area
Oakland, CA, USA
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Big Brothers Big Sisters of the Bay Area
Oakland, CA, USA

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Posted July 15th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a marketing and branding plan, which should make it easy for you to get started. We also have past color and design guides, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to provide safety training for 20 parents, volunteers, and children in our programs.

The success of our organization depends on effective branding and an engaging visual experience. Without your help, we cannot connect to our audience through our visual brand effectively. Your skills will empower us to engage current community & expand our reach and support base.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Big Brothers Big Sisters of the Bay Area
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Our mission

To provide children facing adversity with strong and enduring, professionally supported 1-to-1 relationships that change their lives for the better, forever.

What we do

We defend the potential of young people by serving kids between the ages of 6 - 18 in all nine Bay Area counties.

Many of our kids are from single-parent homes or live with a non-parent caregiver. Many live below the poverty level, with caregivers struggling to be an active presence while providing financial necessities for their family. Exposed to greater adversity such as elements of gang activity, substance abuse, and crime, they have the potential for greatness but need a special role model and friend they can trust.

We are a lifeline for these kids, by providing a special match with a mentor to help them realize their potential.

Testimonials

Lacy was extremely organized, friendly, and easy to work with on this project. She was deadline-driven and kept the entire process on track in a clearly defined process. I would absolutely recommend her to other organizations for a similar project.
Lara M.
Lara M.

Volunteer manager

Logo Design & Visual Brand Identity Project

Big Brothers Big Sisters of the Bay Area were a joy to work with. They were communicative, responsive, and appreciative. I would suggest them to anyone looking to help out a great cause!
Lacy K.
Lacy K.

Volunteer

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