Strategic Marketing Plan
Brooklyn Bridge to Cambodia, Inc.
Brooklyn Bridge to Cambodia, Inc.
0
5
Strategic Marketing Plan
Project details
What we need
A written document that details the necessary actions to achieve the organization's marketing objectives. The plan contains realistic recommendations that address the organization’s key objectives and target audiences, whilst keeping in mind the organization’s capital and human capital resource constraints.
The marketing plan should address:
- Organization’s resources and available budget
- Organization’s marketing goals for the next 12-24 months
- Communications strategy
- Suggestions for creative messaging, call to actions, propositions
- A timeline
- Potential marketing mediums, which may include:
- Online Marketing (Paid Search, Search Engine Optimization, Digital Banner Advertising)
- E-mail Marketing
- Social Media
- Direct Mail Marketing
- Events/Happy Hours/Panels
- TV
- Radio
- Press
- Outdoor
What we have in place
How this will help
This project will save us $8,000 , allowing us to
Project plan
Posted by
Paula S.
Founder/Executive Director
Our mission
BB2C partners with subsistence farmers to improve their lives by providing innovative agricultural tools.
We call ourselves pragmatic idealists who believe that entrepreneurship is a model for positive, sustainable change. We will provide the technology, but the farmers provide the drive and skills to create a better life and establish an expanding network of hope, healing, dignity, and independence.
What we do
Through our innovative agricultural tools, which include our Rudi Khmer Pump and the Eli Rice Seeder, we offer our customers highly profitable and productive business opportunities. Farmers using our irrigation pumps can irrigate and diversify their crops, sell the surplus, and have a means to escape poverty. Our new addition to our product line, the Eli Seeder, is a rice planter that does away with the backbreaking work carried out by women, which involves bending over all day picking rice seedlings and transplanting them to another field in rows. A Oxfam agricultural specialist remarked, “Your rice planter will change the future of rice planting in Cambodia”. In addition to Cambodia, BB2C is submitting patents to other Southeast Asian countries. By providing solutions to outdated rice farming methods, we are changing the way rice is farmed in Cambodia and beyond.
BB2C believes the top down development model is broken. Western approaches to the developing world’s problem with their power to help - I will do it, I will solve it for you, I will fix it for you - feels to some like economic imperialism. The local people must be in charge of their own development.
When large aid groups go in and build major projects, the completed projects seem successful, but when the aid groups return to visit them, too often they find the schools unused, the water systems crumbling, the craftsmen unemployed. Often not a single one is still operational. The local people had no meaningful investment, nor had taken on any risk. If no one owns the water system, who is going to take responsibility to fix it when it breaks?
Why do we sell our innovative tools and not give them away? When a person makes an investment, she or he is committed to making a better future for his or her family. If the farmer has no meaningful investment, nor takes on any risk, the chances of the tools being used are reduced dramatically.
Testimonials
(No testimonial has been submitted by Paula)
(No testimonial has been submitted by Daphne)
