Strategic Marketing Plan
Manna Project International
Strategic Marketing Plan
Project details
What we need
A written document that details the necessary actions to achieve the organization's marketing objectives. The plan contains realistic recommendations that address the organization’s key objectives and target audiences, whilst keeping in mind the organization’s capital and human capital resource constraints.
The marketing plan should address:
- Organization’s resources and available budget
- Organization’s marketing goals for the next 12-24 months
- Communications strategy
- Suggestions for creative messaging, call to actions, propositions
- A timeline
- Potential marketing mediums, which may include:
- Online Marketing (Paid Search, Search Engine Optimization, Digital Banner Advertising)
- E-mail Marketing
- Social Media
- Direct Mail Marketing
- Events/Happy Hours/Panels
- TV
- Radio
- Press
- Outdoor
What we have in place
How this will help
This project will save us $8,000 , allowing us to
Project plan
Posted by
Joel G.
U.S. Director
Our mission
To foster communities of young adults and encourage them to use their passions and education in service to communities in need.
What we do
Manna Project International (MPI) is a 501(c)(3) non-profit that utilizes the passions and energy of young people to empower developing international communities through hands-on learning and service.
Our model is a collaborative community-based approach to development. By working within and alongside communities, our volunteers strive to promote each community’s success while simultaneously learning from them. Our approach stresses holistic development, recognizing that the challenges facing these communities are multi-faceted. These challenges must therefore be addressed through a variety of disciplines, as well as a combination of direct service, local leadership, and broader policy change.
We have international sites in Nicaragua, Ecuador, and Guatemala, as well as domestic sites at a variety of universities throughout the United States.
Testimonials
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