Brand Messaging
Skilled Volunteers for Israel
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have brochures, website, blog, which should make it easy for you to get started. We also have a strategic plan, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to build capacity to serve 50 US volunteers and Israeli non profits.
We are a 5 year old organization that has grown from an idea to serving 40-50 volunteers annually. However, we have not crystallized a clear brand that effectively communicates our work, our value and our passion to our community - potential volunteers (generally Jews 50+ in age), prospective board members, donors. We target an underserved demographic in the American Jewish community. We want our brand to capture and communicate the excitement of our mission. Our website and blog tell who we are, but we believe that we can be sharper, more exciting, more enticing through a more cohesive brand .
Project plan
Posted by
Marla G.
Volunteer manager
Our mission
Skilled Volunteers for Israel (SVFI) links the professional knowledge and expertise of Diaspora Jews with the critical needs of Israel's non-profit organizations through individualized volunteer placements. SVFI’s mission is to ignite the passion of mature Jewish adults and active retirees (Baby Boomers) through high impact skilled volunteer experiences in Israel.
What we do
Skilled Volunteers for Israel (SVFI) develops meaningful volunteer placements in Israel for Diaspora Jews to deepen their connection to Israel and to positively impact Israeli non-profit organizations.
SVFI creates individualized volunteer experiences that link a volunteers' skills, interest and goals with genuine needs in Israeli organizations.Volunteers are oriented to Israeli work norms and culture, accompanied to their assignment on the first day. SVFI's Israeli staff located in Jerusalem and Tel Aviv support volunteers during the volunteer experience.
