Press Kit

Help Play Like A Girl! * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
Play Like A Girl!
Frisco, TX, USA
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Play Like A Girl!
Frisco, TX, USA

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Posted May 3rd

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Project details

What we need
  • A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
  • Press release template for future use
  • Recommendations on how to build relationships with the media
What we have in place
  • We currently have brand materials, which should make it easy for you to get started. We also have been covered in recent press, and the ability to provide any other information you need.
How this will help
This project will save us $6,027 , allowing us to complete this project and raise 100000 dollars to support our programs.

We need to let more people know who we are and what great ways we are using sport and physical activity to help girls get active, become more confident and lead a healthy lifestyle.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

Play Like A Girl!
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Our mission

We are on a bold mission to advance the health and empowerment of women and girls through the transformative power of sport and physical activity.

What we do

Play Like A Girl is finding innovative ways to get girls moving in an effort to create a more active generation. We teach girls the benefits of sport and physical activity, and we make it fun by offering an array of physical activities to keep girls interested as they grow older.

Sporty Girls is a sports sampling program that helps girls, grades 3-8, build a foundation for enjoying sport and physical activity throughout their lives. The program gets girls running, jumping and kicking as they experience a variety of sports and movement-related activities in a safe, girl-only environment before, during and after school.

Sporty Girls is a fun, experiential program that introduces girls to movement and sport appropriate for their age and skill level. The goal of Sporty Girls is to help ensure early, positive exposure to sport and physical activity and increase the likelihood of girls staying active throughout their lives. Girls develop movement and athletic skills, cooperative and competitive spirit, and healthy habits. They also experience the benefits and excitement of taking positive risks that bolster their self-confidence and personal growth.

Play Like A Girl (PLAG) Clubs are champions for change on high school and college campuses. PLAG Clubs connect young women of all abilities and fitness levels to achieve their personal fitness goals together. Each week, PLAG Clubs bring members together to move, explore new physical activities and build positive relationships. Club events feature group runs, fitness classes, intramural sports and social activities.

Because young women yearn for community and excitement, PLAG Clubs uniquely weave together sport, sweat and social media to create community for young women bound by a passion for fitness. High school and college-age women are the primary channel to promote and grow the the community. Together, these young women form physical communities to promote health and fitness on their campuses.

Testimonials

John is excellent at organizing and synthesizing information for the development of materials for pitching media. He did an awesome job taking historical information and putting it into an easy-to-understand story to help better position our organization for media coverage.
Kimberly C.
Kimberly C.

Volunteer manager

Press Kit Project

(No testimonial has been submitted by John)
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