E-Newsletter

Help Maji Safi Group * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
Maji Safi Group
Boulder, CO, USA
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Maji Safi Group
Boulder, CO, USA

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Posted April 27th

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Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What we have in place
  • We will provide our professional volunteer with copies of past e-newsletters, brand messaging information, access to our social media, logo, photographs, and any other organizational and media-related information he or she would find helpful.
How this will help
This project will save us $2,397 , allowing us to screen and treat 200 children for deadly water-related diseases improving the health of one child at a time.

Maji Safi Group is now four years old. For the last couple of years, we have sent an e-newsletter update to our supporters on a monthly basis and a few emails about special events. We use MailChimp and have about 750 people on our distribution list. Our opening rate is usually 30-35%, and we regularly receive praise for our content and use of photographs. Nevertheless, we would like professional input on analyzing goals, strategies, audiences, content ideas, balance between updates, stories, educational material, etc., and ideas for creating an even more engaging and eye-catching newsletter.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

Maji Safi Group
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Our mission

Maji Safi Group’s mission is to promote health and disease prevention in underserved and impoverished areas through holistic community empowerment and by working predominantly with local women and youth.

What we do

Maji Safi Group (MSG), “Clean Water Group” in Swahili, started in 2012 as a project in Shirati, Tanzania, with the vision that the rate of preventable diseases can be reduced in rural communities if women, youth, and vulnerable groups are empowered to be change makers of their community’s public health. To reach this goal, MSG promotes proper water, sanitation, and hygiene (WASH) behavioral practices and provides healthy lifestyle education. In January 2014, MSG became a 501(c)3 nonprofit corporation.

Since Maji Safi Group (MSG) was founded, the 14 locally hired and trained Community Health Workers have become WASH ambassadors in the community, 9 programs have been holistically developed through participatory methods and implemented. These programs teach important behavioral changes such as personal hygiene and health, washing hands, water treatment, and alternatives to open defecation. MSG has reached a wide range of community participants in the Rorya district of Tanzania. Program data from the first two years of operation indicates that MSG has reached over 60,000 community members from 107 villages and sub-villages in the Rorya District who have been taught lessons on disease prevention, WASH and health promotion.

Testimonials

Amy is a very professional and proactive volunteer who brings a lot of passion and experience to email marketing!
Bruce P.
Bruce P.

President

E-Newsletter Project

(No testimonial has been submitted by Amy)
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