GIF Animation

Help WestMass ElderCare bring their message to life with professionally designed animated gifs.
WestMass ElderCare
Holyoke, MA, USA
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WestMass ElderCare
Holyoke, MA, USA


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Posted May 22nd

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Project details

What we need
  • Up to 3 GIFs to be used in further marketing content
  • Note: This project should NOT be used for a fully animated video, or animations longer than 5 seconds
Additional details

We have a graphic for a postcard that we'd like to have animated. It is gold lights and confetti and we'd like it to sparkle for use in digital assets.

What we have in place
  • We currently have a graphic, which should make it easy for you to get started. We also have someone dedicated to this project, and the ability to provide any other information you need.
How this will help
This project will save us $4,454 , allowing us to continue to provide excellent services to our consumers.

It is our 50th anniversary year and we want to make an impact with our marketing of our Annual Meeting.

Project plan

Prep: Distribution of Prep Materials
  • Volunteer Manager shares the locations that the animations will be used or the channels that it will be distributed
  • Volunteer Manager shares their vision for what the animations should express
  • Volunteer Manager sends the professional their brand guidelines or other marketing materials
Milestone 1: Brainstorming
  • Volunteer Manager and Professional meet to discuss the objective of the animation and key audiences
  • Volunteer Manager and Professional align on expectations for the animation
Milestone 2: Storyboarding (or Concepting)
  • Professional creates sketches or storyboards for the animations and shares with the Volunteer Manager for feedback (it's important that they walk the Volunteer Manager through the storyboards and describe what's happening rather than just email them over)
  • Volunteer Manager provides feedback to inform the next round of work
Milestone 3: Illustration
  • Professional creates the illustration stills that will be animated and shares them with the Volunteer Manager for review
  • Volunteer Manager provides feedback and approval
Milestone 4: Animation
  • Professional develops animation(s) and sends to Volunteer Manager for review
  • Volunteer Manager provides final round of Feedback
Milestone 5: Final Deliverable
  • Professional delivers the final versions of the animations in the formats required to deliver it across the identified channels
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About the org

WestMass ElderCare
Posted by
Lynn W.

Marketing and Development Manager

Our mission

Care. Dignity. Independence.
Meet WestMass ElderCare

We help older adults and persons with disabilities live healthy, happy, and independent lives at home. We're on a mission to promote dignity and respect for the elders in our region. We care.

Together we can help you or your loved ones make the most of every day.

The pixel