Brand Messaging

Help Spokane County United Way * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Spokane County United Way
Spokane, WA, USA
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Spokane County United Way
Spokane, WA, USA

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Posted April 20th

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a theme and generalized topics identified, which should make it easy for you to get started. We also have trained staff and volunteers as well as marketing support within the organization, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to support the transition of 5000 entering kindergarten students annually.

The success of our organization depends on high quality communications messaging and branding. Without your help, we cannot advance our county-wide ready for kindergarten campaign. Your skills will empower us to help support thousands of children entering kindergarten.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Spokane County United Way
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Our mission

To mobilize our community to create measurable results that improve people's lives.

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