This project was completed on Jul 25, 2017
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Matched with Michelle D
Matched with
Michelle D.

Brand Messaging

Posted by
Drew B.

Director

Posted Date
Apr 18, 2016
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $3,600 , allowing us to fund 3 additional mission trips to Africa.

Project Details

What We Need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What We Have In Place
  • We currently have outlined the program on a 1 pager, which should make it easy for you to get started. We also have already developed donation collection boxes and other print materials, and the ability to provide any other information you need.
How This Will Help

The success of our organization depends on the in-kind donations we receive from sports teams & coaches. Without your help, we cannot develop an effective branding strategy. Your skills will empower us to improve our Clean Out For A Cause Donation Collections.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About The Org

Our Mission

Maximize the impact of the faith, talent, and resources of the sports industry.

What We Do

MOAM's primary programs are sports mission trips to orphanages throughout Africa.

MOAM maximizes the impact of used/excess sports apparel from coaches, and sports teams throughout the United States by selling the items online to fund our mission trips, and other programs.

Testimonials

(No testimonial has been submitted by Drew)
Managers on a Mission is a great cause and Drew was a pleasure to work with!
Michelle Douglas (Lawrence)
Michelle D.

Volunteer

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