Brochure Writing

Help Marians Dream: Philanthropy For Animal Advocates … create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
Marians Dream: Philanthropy For Animal Advocates Inc
Brunswick, ME, USA
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Marians Dream: Philanthropy For Animal Advocates Inc
Brunswick, ME, USA


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Posted April 30th

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Project details

What we need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with the Brochure Graphic Design project, for new marketing materials
Additional details

We need an "about" piece that captures the work we do and why it matters. There is an old (outdated) PDF on our website that covered this topic. We are looking to replace that item with a new, well-designed piece.

Applications for this document:
*Downloadable resource for our website, and other websites like GuideStar
*Brochure for general public (can send along to conferences, for use in veterinary waiting rooms)
*Add to grant applications for funders

What we have in place
  • We currently have draft copy for this brochure update, which should make it easy for you to get started. We also have our website, the old PDF which this will replace, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to focus on developing our spay/neuter trainings for veterinarians, and increase access to affordable spay/neuter services nationwide.

As we continue to grow, it will be helpful to have a document that helps articulate all the work we do, why we're doing it, as well as the impact we are having. There really aren't any other national spay/neuter organizations out there, so folks don't always understand how we fit into the animal welfare puzzle. This brochure will help establish a clear picture for who we are and why our work matters.

Project plan

Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Marians Dream: Philanthropy For Animal Advocates Inc
Posted by
Brianna L.

Administrative Director

Our mission

To end the overpopulation of cats and dogs nationwide through prevention of unwanted litters.

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