Short Video Creation Training

Help Impartial, Inc. learn how to create compelling videos to showcase their great work.
Impartial, Inc.
Morrisville, NC, USA
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Impartial, Inc.
Morrisville, NC, USA


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Posted May 20th

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Short Video Creation Training

Project details

What we need
  • Training on how to create video content for web and specific social media channels, including Facebook, Instagram, and YouTube
  • List of recommendations and best practices for shooting a video
  • Instructions for how to post videos to respective social media platforms
Additional details

What We Need:

To create a short (2-3 minute) introductory video about volunteering with our non-profit, Impartial. The video should capture our mission, impact, and the people we serve, providing viewers with a strong understanding of our work and values.
To create a short (20-30 second) video for the home page of our e-commerce store. It needs to capture the essence of the type of people that we want to attract - people that care about justice and are willing to take some kind of action.

What we have in place
  • We currently have the e-commerce store and website done, which should make it easy for you to get started. We also have some images and ideas, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to save for when we have to spend money on things like boosting or paid ads or other essential marketing expenses.

Videos are a very quick and necessary part of a new visitors assessment of our ability to align with them. The images and environment has to make them feel like they can be themselves and belong. We are building our audience and need to find our like-minded people. Videos do that quickly and effectively.

Project plan

Prep: Information Gathering & Goal Setting
  • Volunteer Manager and Professional agree on how to focus training
  • Volunteer Manager and Professional connect to discuss video objectives, target audience, and platform(s) for videos to be published
  • Volunteer Manager shares with Professional budget and time available for this project (if applicable)
Milestone 1: Training Plan Creation
  • Professional prepares a detailed training plan outlining topics to be covered and structure of training
  • Volunteer Manager provides feedback which Professional incorporates
Milestone 2: Video Shoot Training
  • Professional trains Volunteer Manager how to record video(s)
  • Professional shares tips and best practices for creating videos - including necessary equipment, determining location/background settings, camera placement, etc.
  • Professional shares apps/tools that can be used to record videos
Milestone 3: Sharing Videos
  • Professional instructs Volunteer Manager how to post videos directly to each specified social media platform
  • Professional remains available for follow up questions for up to two weeks
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About the org

Impartial, Inc.
Our mission

We serve criminal justice non-profits.

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