Google Ads Set Up

Help Chicago Filmmakers make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Chicago Filmmakers
Chicago, IL, USA
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Chicago Filmmakers
Chicago, IL, USA


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Posted February 8th

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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

Our organization has Google Ads set up but we are often unsure whether or not it is working and at times receive warnings after we have already implemented the suggested and requested changes to our account. We would like guidance to get this set-up fully. As a not-for-profit arts organization we receive a certain amount of free Google Ads services per month and we'd like to make sure we are taking full advantage of the offer.

What we have in place
  • We currently have a functioning site set up w/ Google Analytics, which should make it easy for you to get started. We also have an existing Google Ads account which we believe is working, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to increase the amount of programming we offer to help emerging filmmakers, to help subsidize and offset the cost of our other boosted marketing that we have to pay for, and to offer more free events

We have seen that Google searches result in most of our sales and we would love to be able to optimize our Google Ads to ensure that this revenue source continues. This type of revenue keeps our arts organization running and might hopefully lead to an ability for our organization to expand in the future. Thank you very much for your time and consideration.

Project plan

Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Chicago Filmmakers
Posted by
M W.

Marketing Manager

Our mission

Chicago Filmmakers is a not-for-profit media arts organization that fosters the creation, appreciation, and understanding of film and video as media for artistic and personal expression, as well as media of important social and community impact. Chicago Filmmakers' twofold mission is to serve independent film and digital video artists by supporting the creation and dissemination of new media arts works and to serve Chicago audiences by screening artistically innovative, socially relevant, and diverse films and videos.

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