Membership Strategy

Help Black in Mayberry develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Black in Mayberry
El Segundo, CA, USA
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Black in Mayberry
El Segundo, CA, USA

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Posted February 7th

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Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We need assistance creating a membership strategy that will help us gain consistent support from donors and supporters.

What we have in place
  • We currently have programs, outlines, photos, videos, which should make it easy for you to get started. We also have access to our founder, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to This will go towards our summer youth programs

Our organization relies on the support of the public to achieve our mission but it can be extremely hard and time consuming to gain support for individual projects, we would like to create a membership strategy which will assist us to have some amount of financial and inkind support that will help our organization to plan programs and projects with consistency.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Black in Mayberry
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Our mission

Our mission is to combat racism through the arts. We keep the desperate need for equality and justice at the forefront of America's conscience via artistic means.

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